About

LeadSquared is a lead conversion Marketing and CRM platform. With the vision to offer their customers with the best Marketing automated services, and to ensure the lead conversions happen efficiently, LeadSquared has been rigorously working on sending the various updates and information for their customer’s satisfaction.

Problem

A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like offers, updates and information for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.

Solution

LeadSquared is managing their operations by its website https://www.leadsquared.com/ and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as

• Once the customer signs up, they receive an OTP verification SMS, Credentials and Onboarding details via SMS.
• Upon every login, the customer receives an OTP SMS.
• If the customer forgets password, they receive a OTP Verification SMS for Password retrieval.
• Customer receives SMS notifications upon Generation of new leads.
• Customer receives SMS notifications when the team contacted and were Unable to reach.
• Customers are notified about Launch of any new offer/course/product, via SMS.
• Customers are notified about Scheduling of appointment/interview, via SMS.
• Customer receives SMS notifications regarding all the Ongoing Offers and Updates.
• Customers are sent Acknowledgement/Reply of their Enquiries, via SMS.
• Customers are notified about Results announcements, via SMS.
• Customers are sent Call to actions, via SMS.
• Customers are Shared Locations/address, via SMS.
• Customers are sent various Promotions, via SMS.

This way LeadSquared has been able to establish and maintain an effective communication with Customers via SMS using MSG91 API.

Benefit

As a result, the customer gets regular updates, information and notifications of ongoing offers via a secured channel, making the operations reliable and seamless, which results in a better rapport with the customer and increase in sales by more lead conversions.